Pitch...

Our chosen track is by Camera Obscura, a scottish group that have been together for about 11 years and have a well established worldwide fanbase. The song, "Lloyd I'm ready to be heartbroken' was released in may 2006 on their second albulm.

We are aiming this song and video at what we believe to be their target audience; of males and females between late teens and middle age. We also think that the kind of music they listen to would be indie-ish and kind of retro. Maybe a Kate Nash style audience. Easy listening with a funky beat.
A typical indie video is normally very focused on the band/ singer. We will encapsulate this in our music video, by centering the video around our lead singer. With key shots such as close up of the face and lips. Indie videos often contain quite abstract elements, such as moving toys, as in the video by The Hoosiers, 'Worried About Ray'.

As for locations, we're thinking King Street and Trinity Street, in Cambridge quite busy but everyday areas so as to get a crowd. Not to modernised, typically indie.

So for our video we want a retro- indie feel. Quite abstract, bright colours, black and white, a fun looking video. We also like the idea of split screen and heavy effects.
So the idea...
Due to the main line in the song being ' Lloyd im ready to be heartbroken' is a oxymoron. It is a negative ( the heartbreak) contrasted with her giving him permisson to upset her and break her heart; we want to play on this juxtaposition by playing the realtionship between the singer and Lloyd in reverse. Therefore we see the break up first; and then look back through their realtionship to when they first started goin out/ happy times.
Within this idea their will be shots of the singer alone, looking quite thoughtful - Key lip sync. And shots of her with Lloyd and the happy times.
For the line " I cant see further than my own nose at this moment" We would like to have either Lloyd and the singer in what seems like an invisibe bubble with people avoiding them; ie people walking around them. Or Llyod The singer and the OTHER woman; the cause of the heartbreak, walking along holding hands. Lloyd central, singer to the left looking glum and the other woman on the right looking happy and totally besotted with Lloyd. Portraying as though the singer is not their.